ADMIRA CERARL

Admira produces a wide range of interior and exterior laminates. Cerarl is a series of water resistant and fire repellent wall laminates using Japanese technology

Client: Admira
Website: admira.sg
Services: Product Catalogue
Agency: Six Planes

Brief

This is an initial proposal for client, their audiences are Interior Designer, Architect and Contractor, hence I took a more daring approach for the art direction of this project.

Taking Japanese technology and trendy design into consideration, I wanted to tell the story of ancient Japanese Samurai using the same material to fight against fire-breathing dragon and tsunami, to showcase the product’s characteristic which is strong and durable, with a hint of visual humour.

Process

Thinking out of the box.

Flipping through several material suppliers’ product catalogue, we can hardly tell the differences between brands. Hence in this project, I wanted to push to the client to produce a catalogue that is memorable with a strong identity.

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Result

Well, the idea was only internal and wasn’t being pushed to the client due to the budget constraint and they would prefer a safer direction. But, I am really happy with this idea, hopefully it would get to be realized someday.