L I G H T

L I G H T is the debut album of Singapore local artist, Jin An. She is a very talented songwriter/artist, this album is fully written by her with some collaboration with other artists. I was tasked on the art direction and final packaging output of this project. Check out the album on iTunes : https://itun.es/sg/wXkLdb

Client: Jin An
Website: facebook.com
Services: Album Design
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Brief

Running down a long and dark tunnel, finally, you’ll find that light.

The title of the album is set as L I G H T, which represents hope, and a calling to be answered. L I G H T includes 5 mandarin songs written and performed by Jin An herself. As a growing local artist, she wants to tell stories through her songs.Below is the design progress of the album, starting from the album cover to the lyric cards. The album cover is a card holder, with a simple design of LIGHT in its Chinese character, which looks like a radiation of light. The character is a die cut to review the content below, consisting 7 colors of lyric cards (which light is made up of). The experience here is when the cards are being pulled out one by one, there will be changes in color against the black cover.

The album cover is a card holder, with a simple design of LIGHT in its Chinese character, which looks like a radiation of light. The character is a die cut to review the content below, consisting 7 colors of lyric cards (which light is made up of). The experience here is when the cards are being pulled out one by one, there will be changes in color against the black cover. There are some spot UV applied on the black cover as well, to suggest interaction with light.

The photography direction of the album went along the idea of LIGHT, the method of light painting, multiple exposures, long exposure were used in the execution. Lavender Chang was in charged of the photography of the album, check out her page here : http://www.lavchang.com/

Process

Chinese character has a form that represents its meaning, which is very fun to work with.

Below is the design progress of the album, you could see the progression from the design of the Chinese character used in the album cover to the lyrics cards design and initial photography direction. I’ve worked very closely with the artist herself and the producer to firm up the creative & art direction and to the final execution of the design and printing.

We’ve selected a local printer who have produced a lot of nice packaging for a famous local tea brand. In the final packaging, we’ve added a layer of PVC behind the slim die cut cover to secure it, which add some contrast to the matte surface and goes very well with the artist’s name in spot UV.

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Result

This is one of the very fun personal projects I’ve worked on. Especially on going through the whole process with the artist and producer, to seeing the album came to live. I am glad to be in this project to support our local artist!