The Palawan@Sentosa Website

The Palawan@Sentosa is the latest attraction in Singapore with entertainment, family fun, and thrilling activities all at one place.

We were tasked to create an engaging interactive website to showcase the exciting beach wonderland. The Palawan@Sentosa offers something for everyone, a place for family, couple, friends, teenagers to find excitement, fun, or just chill by the beach.

Due to the short proposal timeline, we decided to give Midjourney a go, leveraging on the A.I. image generator to produce 80% of the elements for our creative mockups. The result was quite interesting, and we have rendered a series of mockups that set the vision for this project.

Sometimes, you had to fly before you could walk.

As the premise was due to launch in 2 months, we had to skip a lot of UX stage and proceed quickly to the high fidelity mockups and final UI design. The biggest challenge in the project was the isometric map in the landing page, our initial plan was to execute it with Lottie animation and SVG base. However, only google chrome and Microsoft Edge was able to handle the rendering of the page.

The final decision was to fall back to a loophole GIF, that is being separated to multiple component for optimal file size to allow most browsers to handle the rendering of the landing page. It was not the most ideal in term of image quality, but the result was the best at time.

While most creatives were worrying if A.I. is gonna replace them, we, on the other hand, embrace it as a tool to help us to do better work, more efficiently. It is a revolutionary tool, just like how camera disrupt the painter community back in the days.

How would you use A.I. as a creative?