Verdale

Verdale is a mid-rise private residences set in the heart of Bukit Batok, Singapore.

But there is only so much a showroom could convey to the audiences, so we turned to digital solution to expand the communication. The interactive sales tool was originally designed for the touch panel in the showroom, however it was also being used as official website.

The sales kit consists of feature like interactive map, facilities site plan, unit finder, unit comparison tool, and immersive presentation of other details. Allowing the showroom visitors and offsite audiences to explore more information.

Every residences has its own characteristic in appearance and architectural design.

We designed the interactive around it to make sure information could be distributed most efficiently. Functionality is also placed at the core of the design approach, skipping fancy features that were unnecessary.

The unit selection tool was one particular feature we were really proud of, user could toggle between different view of unit distribution floor plans or schematic diagram and select to view an unit plan. User could also compare different units based on a intuitive unit selector.

We have also introduced SVG animation to add some life to the static pages.

Lean team, great output. Me and my developer managed to work very closely in fine tuning every features, details, and explore new approaches, as early as from the UIUX stage. The learnings from this project was very valuable as well for the team.