Brief
FWD insurance is launching its new term life plan with coverage up to SGD 3 million when sign up within promo period.
We were tasked to produce a light hearted insurance product video to to shout out about this unbeatable offer from FWD.
Watch the video with passcode “i12c”
Process
We came out with a lot of crazy ideas during the proposals stage, the challenge we had was to be more neutral, honest, no boasting nor using fear.
The final concept for the video was “too good to deny”, we tapped into a relatable scenario of a husband and wife on secretive purchase that they hide from the partner.
This is the first time we worked with insurance company in term of visual communication, though we were quite familiar with financial product, this project was a steep learning curve for us to need to abide to many minute details.
The Effort
Account Manager – Darren
Creative & Art Direction – Natalie/Darren
Script – Natalie
Storyboarding – Darren
Voice Over – Hagen
Wardrobe – YJ
Post Editing – Darren
Grading – Dieu
Production Team – Gorilla Tight Media
Director/DOP – Hafiz
Master Gaffer – Dieu
