Brief
Visa Direct collaborated with Bloomberg to tell a story of how they facilitate money movement around the globe.
We were brought on to the project to help turn the articles into an immersive storytelling microsite and produce a 30sec motion graphic video with interview with Visa Direct’s Apac VP – Mr Rohit.
Watch the video with passcode “i12c”
Process
We have collaborated with Bloomberg on the article’s flow in order tackle the storytelling structure of the immersive microsite.
Key visual elements such as globe, currency symbols, and close up of bank notes were developed to enhance the visual communication of global money transaction. While we are telling the story from a very human perspective, we have also curated a series of lifestyle images to support the story.
The Effort
Client Management – Bloomberg
Copywriting & Script – Bloomberg
Creative Direction and UI/UX – Darren
Web Development – Thomas B & Kashmire
Storyboarding and Video Direction – Darren
Motion graphic and Post – Bani
