Brief
The Sheraton Brand is One of the Oldest and Largest Hotel Brands.
The Sheraton is going on a global rebranding, to extend their brand to younger generation. Heart for the City is a global initiative, where Sheraton is re-positioning them being the center of everything. We were in charged of the campaign visual for the event at the Grand Sheraton Sydney Hyde Park.
Process
Breaking Limitation.
We were being engaged only a few weeks prior to the launch of the campaign. The campaign was aimed to create awareness about the Heart for the City event at the Sheraton Grand Sydney Hyde Park, and follow up with retargeting campaigns for properties in Australia.
Limited by the lack of assets, we had to turn to stock library. After the first draft, we narrowed down the approach and went down the illustration route. The use of vibrant color and beautiful illustration were inline with their objective > to attract younger generation.
The key visuals were then being adopted to several format, such as html banner, take over, social media carousel, instagram stories and so on.
