ADMIRA CERARL Admira produces a wide range of interior and exterior laminates. Product catalogue of Cerarl series is to emphasize the water resistant and fire repellent properties of the brand. Client: Admira Website: admira.sg Services: Product Catalogue Agency: Six Planes Brief This is an initial proposal for client, Admira, their audiences are Interior Designer, Architect and Contractor, hence I took a more daring approach for the art direction of this project. To relate the product to its root, the catalogue has to reflect the Japanese’s technology. Hence I’ve chosen the story of ancient Samurai fighting against fire-breathing dragon and tsunami, to showcase the product’s selling point. This is a industrial product catalogue with story and a little sense of humour. Process Thinking out of the box. Flipping through several material suppliers’ product catalogue, we can hardly tell the differences between brands. Hence in this project, I wanted to propose one that is memorable with a strong identity. Result Well, the idea was only internal and wasn’t being pushed to the client due to the budget constraint. However, I am really happy with this idea, hopefully it would get to be realized someday.