Brief
This is the JW Marriott Treatment
JW Marriott Singapore South Beach houses several bars, Gin & Tonic, Media Bar, the Court Martial Bar, and Madame Fan Bar. How they train their mixologist and staffs to craft and serve a drink elegantly? Yes, they were trained from Barre to Bar.
We were engaged to create a series of mini videos, following each associate from the hotel. The videos were blasted on social media and on the pop-up bar event at the Ion Orchard Singapore.
Process
Art Direction
We have gone for the signature black and white colour treatment of JW Marriott, while added some sepia tone to add some warmth. To enhance the elegance of the dancer, 90% of the shots are moving camera.
Shot with Sony a7SII, Rokinon Cine lenses, on DJI Ronin M
As a DOP, this is probably the heaviest set up I had ever handle, with the monitor mounted on the DJI Ronin M, the whole set up is close to 6kg. My arms were shaking after the long hour of shooting. DJI Ronin M was really good in handling stabilization, the shots are buttery smooth!
