Brief
The St. Regis Maldives Vommuli Resorts is one of the most luxurious resorts in the Maldives
I was tasked to create a Facebook Canvas Ad to communicate the newly opened luxury resort. By leveraging on the assets provided by the client and some videos shot by my colleagues, I was able to spin off with a Facebook Canvas with a rich storyline.
Process
We’ve taken a slight off-brand direction on this.
When it comes to advertising on social media, customer’s testimonial or point of view normally works better. Hence in this canvas, I’ve given some pointer to my copywriter, John(who were with us for 2 weeks), to write a story from the point of view of a couple who stayed at the resort.
As for the art direction, I made use of wavy shape and watercolor style to break away from the typical blocky canvas format. We’ve also cut down a lot of side-scrolling sections to keep the canvas more story-based, the visual is purely words and videos, weaved together with the graphic elements.
There were in total 7 drafts created before the final one! Imagine the pain, but the effort is well worth.
Preview the FB Canvas with this link: https://fb.com/l/avbBgcWbGIQk09
or view the video below, password : i12c
