Brief
Photo is boring, let’s do Cinemagraph!
What is Cinemagraph? Cinemagraph is a static photo with part of the elements moving in loopable animation. As there is a movement, it is more catchy in comparison to typical photo.
We were engaged by The Regent Singapore to create a series of Cinemagraphs for their Tea Lounge’s dessert menu.
Process
It seems easy, but it is not!
In the production of Cinemagraph, we need to make sure our camera angle is fixed prior to taking multiple photos and video clips so that we have ample assets to work with. In the post-production, we will match the loopable movement from the video clips to the photo.
We’ve also produced some photos for the menu.
Social Media Contest
Giveaway contest, everyone loves it!
We have also delivered an animated GIF for our client to launch a simple social media contest on Facebook. Users will have to screenshot at the perfect timing where 3 same desserts are aligned. The contest was very well received with high participation.
