JW Marriott Singapore’s Grand Opening

Client: JW Marriott Singapore South Beach
Website: marriott.com
Date: March 15, 2017
Services: Campaign Creative, Digital Campaign, Content Production, Creative Production

Brief

The grand opening of JW Marriott Singapore South Beach

I have a deep connection with the South Beach mixed development, I worked on the 3d architectural marketing video and rendering project when the site was still a flat ground.

When JW Marriott landed, I am honoured again to be part of the project. We were engaged by the JW Marriott team to create a digital campaign for their official launch. The purpose is to raise awareness about the new hotel in the CBD as well as their offering.

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Process

A series of Activation

We’ve launched a series of activation 4 weeks prior to the launch event. Building up engagement with a series of weekly contests, while running page-like-ad to increase follower growth. On the event day itself, we did live event coverage on social media channels to keep our audiences engaged.

For post-campaign, we’ve retargeted our audiences with the event recap video, to continue the conversation.

Heritage Meets the Art competition

Count the seats in the Grand Ballroom

Sashimi Donburi – Guess the secret ingredient.

Paint the JW Marriott South Beach Singapore experience.

Result

The grand opening campaign was very well received with a lot of engagement from our targeted audiences. And the client was pleased with the result.

Now, I’m looking forward to the next project with the client!

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