Drink Up Party by WOOBAR

A small social media activation with great result

Client: W Singapore
Website: facebook.com
Date: October 23, 2017
Services: Activation Idea, Game Skin, Graphic Design, Development
Agency: Mediatropy Pte Ltd
Developer: Ari Joki

Brief

WOOBAR by W Hotels is a Chic and Witty Bar.

Woobar recently launched their new line up of cocktails, the W Mix Tape. Client approached us to create a small social media activation for them. Taking consideration that the launch date is near to Halloween, and with the identity of the funky cocktails design, we have decided to skin them into characters in classic Pac Man.

The twist? Now the ghost got to be the main character, once eaten the Harry’s Tokyo(a light bulb looking cocktail), he turned into a drinking ghost chasing after cocktails.

Notes: photos of the cocktails were supplied by client.

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Process

Classic, but it always works!

Well, it wasn’t a fresh idea to re-skining classic game into branded activation. Audiences could resonate with the gameplay and participate easily.

Try the game!

or

Watch the demo below with password “i12c”

Result

The creative approach for this project is just right with the mix of brand elements and the game mechanism. Client was very satisfied with the project.

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